Users will soon have a new feature that enables them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform disclosed that it currently hosts in excess of 1 billion AI videos.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale release. This development aligns with a surge in content created by AI, driven by recent content generation software.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding channels on a competing service only show clips produced artificially. A large amount of this content is deemed low-quality AI content, a term for poor-quality, mass-produced content that is often absurd or surreal.
Our research shows that numerous viewers like content created using AI tools, including AI artwork to educational videos, and we aim to offer the community the ability to adjust the amount of that, depending on their own choices,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3bn videos on its app tagged as AI-generated. Overall, in excess of 100 mn videos are submitted to the app daily, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Users will be able to decrease or raise the volume of AI content they view by using the “manage topic” feature in the app and selecting “AI-generated content”. Other topics that are already be controlled under the setting encompass news, clothing, cosmetics, and movement.
Content Labeling and Policies
The platform’s guidelines require content makers to label lifelike AI-generated content, and it bans dangerous AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its user guidelines.
Furthermore, the platform will henceforth apply an artificially created watermark to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This action is intended to deter users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2m educational fund for experts and organizations to develop educational content about ethical AI use. This initiative will assist charitable organizations dedicated to teaching programming and robotics.
Platform Protection
The platform has justified its content review process, amid debate over intentions to make redundant a large number of safety staff in Britain. TikTok is expected to reduce a significant number of roles in its content moderation division in London, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that human moderation would continue to be important, but AI can safeguard staff by filtering out the most harmful content before it is viewed by people. The platform reported a significant reduction in shocking and graphic content seen by human moderators over the past year due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is really helping us operate efficiently.”
